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INVENT CITY

INVENT CITY.

MISSION: Expand and accelerate the global adoption of city-ready climate solutions.

OBJECTIVES:

Drive forward the deployment of scalable, urban responses to the climate crisis in cities worldwide.

Boost NYC’s economy through investment and adaptive reuse—generating economic growth, tax revenue, and high-growth jobs.

STRATEGY #1: BASE IT ON ECONOMICS — This includes the cost of the climate crisis, and the opportunities created by addressing it.

1.1. THE COSTS OF THE CLIMATE CRISIS — Rising CO2, air temperatures and sea levels are driving mounting costs for cities. Flooding disrupts infrastructure, while heat stress weakens transport and energy systems. Heatwaves and air pollution drive up public health burdens. Vector-borne disease risk rises. Property damage and displacement raise local costs. Business disruption grows frequent. Insurance pullout deters investment. Energy demand and water stress strain utilities. Waste systems are overwhelmed.

1.2. OPPORTUNITIES FROM ADDRESSING IT — The climate crisis is not only a generational challenge—it’s a defining economic opportunity for investors, companies, and governments. Demand is accelerating for clean transportation, renewable energy, and efficient buildings. New markets are emerging around smart infrastructure, green construction, and climate-friendly food. Growth in carbon markets and resilience finance is creating new revenue streams and policy tools. Those who invest early—whether capital, policy, or technology—can shape and lead the global transition to a carbon-zero economy.

Economic Opportunity

Business Opportunity

Economic Costs

1.3. MISSED OPPORTUNITIES — Cities are the defining battleground of the 21st century. By 2050, nearly 70% of the global population will be urban. Cities drive economic power, concentrate innovation, and shape global policy. But they also face profound threats—from climate shocks to urban inequity. The future will be won or lost in cities—and the time to act is now.

chasm

STRATEGY #2: FOCUS ON CITIES — Starting with NYC, this includes cities in developed markets, and ones in developing ones

WHY CITIES ARE CRITICAL IN THE FUTURE — Cities are both major contributors to emissions and powerful engines of change. Urban areas account for more than 70% of global carbon emissions, yet they also concentrate innovation, infrastructure, and investment.

In developed cities, the focus is on retrofitting aging systems and reducing consumption. In fast-growing cities in the Global South, there’s a historic opportunity to build climate-smart infrastructure from the ground up.

The future of the climate fight will be won or lost in cities—where the majority of people live, where emissions are concentrated, and where bold action can create resilient, inclusive, low-carbon futures.

STRATEGY #3: ESTABLISH AN INDUSTRIAL CLUSTER — An urban, climate industrial cluster in NYC's Financial District (FiDi).

3.1. CLUSTERS ARE GLOBAL — An industrial cluster is a geographic concentration of interconnected companies, suppliers, and institutions in a specific industry, or concentration of industries, that boosts innovation, productivity, and growth. A cluster will help critical innovation cross the chasm.

3.2. STARTING WITH NYC , FIDI IS THE IDEAL LOCATION FOR AN URBAN, INDUSTRIAL CLUSTER — FiDi is ideal because its global visibility, dense infrastructure, and historic significance amplify impact—location drives momentum, investment, and global replication.

3.3. USE WHAT EXISTS FOR THE VENUE — Minimizes environmental impact, cuts costs, and accelerates delivery of project.

USE WHAT EXISTS
Vacant Offices — Invent City will transform much of FiDi’s 12M sf of vacant office space—especially east of Broadway—into climate tech showrooms, innovation hubs, and exhibit venues. This reuse strategy is faster, greener, and more cost-effective than residential conversion. It accelerates economic activation while maintaining a low-carbon footprint. Source: Cushman Wakefield.
Vacant Retail — With 24% of storefronts in Lower Manhattan vacant (source), Invent City proposes activating these spaces with climate pop-ups, experiential retail, and sustainability-focused businesses. This reuses existing real estate, revitalizes streetscapes, and builds public momentum for the carbon-zero economy.
Vacant Land — With over 30% office vacancy in FiDi’s Insurance District, stalled development sites now sit empty. Invent City proposes using these lots for temporary climate exhibits, innovation showcases, and community events. Potential locations include Fulton Street, Maiden Lane, and Nassau Street.
Public Spaces — Invent City will activate plazas through public-private partnerships, turning them into exhibit and event venues. Examples include: Fuson Plaza, Louise Nevelson Plaza, Aivin Garden, DeLury Square, Titanic Memorial, Peck Slip Plaza, Coenties Slip Park, Golden Hill Plaza.
POPSPrivately Owned Public Spaces are often underused but ideal for climate exhibits, cultural programs, and public events. Buildings with POPS can host learning spaces and temporary installations. See NYC Planning and the MAS APOPS Map for reference.
Other Opportunities — Lower Manhattan offers flexible, overlooked assets for climate activations, including spaces under the FDR, taxpayer-owned lots, large mixed-use facilities, street parking sheds, and educational campuses. With the right programming, these assets can bring visibility and momentum to Invent City’s carbon-zero mission.
Invent City will transform much of FiDi’s 12M sf of vacant office space—especially east of Broadway—into climate tech showrooms, innovation hubs, and exhibit venues. This reuse strategy is faster, greener, and more cost-effective than residential conversion, accelerating economic activation with a low-carbon footprint. By repurposing underused buildings, Invent City directly addresses FiDi’s vacancy crisis while positioning the district as a showcase for the carbon-zero economy. Source: Cushman Wakefield.
SUPPLY Inventory Vacant
Finance West 6,211,658 sf 2,103,351 sf
Insurance 12,587,451 sf 4,678,003 sf
World Trade 24,144,411 sf 4,814,215 sf
Finance East 29,924,952 sf 7,966,073 sf
Totals 72,868,472 sf 19,561,642 sf
DEMAND Area Needed
Carbon Zero Direct 1,000,000 sf
Carbon Zero Indirect 2,000,000 sf
Totals 3,000,000 sf

3.4. ESTABLISH OPERATIONAL BACKBONE — Invent City achieves its greatest impact through urban hubs and selective pedestrianization. These hubs optimize logistics, transit, waste, and sanitation, boosting sustainability and infrastructure. NYC’s Department of Transportation is rolling out cargo hubs, setting the stage for robust networks to support events like a micro urban world’s fair.

STRATEGY #4: ORGANIZE CLUSTER BY INDUSTRIES — Urban, climate activities cust across the industrial spectrum.

THE URBAN, CLIMATE ECONOMY CUTS ACROSS THE ENTIRE INDUSTRIAL SPECTRUM — The FiDi cluster brings together solutions for urban systems and global industries in one concentrated hub. High-growth sectors like clean energy, climate tech, and digital infrastructure are driving explosive demand. Climate is no longer just an environmental issue—it’s a global, existential market force. FiDi’s cluster is where capital, innovation, and leadership converge.

zones

STRATEGY #5: ANCHOR THE CLUSTER WITH A TRADE MART — Connect buyers and sellers across the spectrum of industry, on one powerful platform.

5.2. TRADE MARTS WORLDWIDE — Trade marts around the world serve as vital hubs where industries showcase products, forge partnerships, and drive economic exchange. For businesses, they offer year-round access to buyers, visibility in competitive markets, and a platform to launch innovations. For governments, trade marts boost exports, attract investment, and strengthen global trade networks—making them powerful tools for economic development and national competitiveness.

TRADE MARTS AND NYC'S REAL ESTATE— Two clear advantages, first is that the trademart has much of the same impact as retail, but with fewer visitors. Second, showroom space will likely drive demand for additional office space for support offices. Chelsea Harbour in London uses about 1.5sf additional office demand for every 1sf of showroom demand.

retail comp

Complementary content and channels can extend the Trade Mart’s impact well beyond its walls.

COMPLEMENTING THE TRADE MART
(click on diagrams to enlarge)
landscape

7 Benefits from Invent City

Drive climate impact, attract capital, grow NYC’s economy, boost tourism, and lift real estate through targeted, green innovation.

Environmental & Economic Benefits — Invent City positions NYC as a global marketing powerhouse and dynamic accelerator for climate innovation. By showcasing practical, scalable solutions in a densely urbanized hub, Invent City enables faster adoption, enhances urban resilience, boosts economic growth, and promotes global replication.

Key City Benefits
Accelerate climate tech deployment
Elevate NYC’s climate leadership
Fuel growth through innovation
Strengthen resilience with nature-based design
Engage the public with real-world demos
Advance low-carbon urban models

Specific Benefits
Drive sales with direct buyer access
Form strategic partnerships quickly
Access cutting-edge innovation
Achieve global brand exposure
Engage targeted, high-value customers
Unlock new market opportunities
Establish thought leadership

Specific Benefits
Create jobs across diverse industries
Reignite property, sales, and tourism taxes
Activate vacant office spaces
Boost high-value business tourism
Attract capital, startups, and investors
Drive clean energy and infrastructure growth

Tourism-Specific Benefits
Boost hotel occupancy rates
Drive business travel and events
Increase restaurant and retail spending
Revitalize cultural and transit activity
Attract international visitors and delegations
Strengthen NYC’s global brand as a business hub

Specific Benefits
Fill vacant offices with purpose-driven tenants
Increase lease demand and strengthen rents
Boost tax revenue through rising valuations
Attract investment into a revitalized district
Support street-level retail and public life