INVENT.CITY/Elements

ELEMENTS OF A POWERFUL
MARKETING ENGINE

SPONSORSHIPS SIGN UP FOR NOTIFICATIONS

Outdoor Spaces Indoor Spaces Pedestrianized Streets A Network of Urban Hubs Metaverse Artificial Intelligence The App Connects Everything A Portfolio of Events

Carbon Zero's facilities strategy starts with what exists, and where privately financing public improvements are possible. Exhibits, conferences, and all other activities will take place in chronically vacant space (which is near 30% in the area). All transportation needs would be provided by a mix of what exists and the new network of Local Hubs (needed with or without any major event).

Outdoor Spaces will be for Exhibits, Art Installations and Performances

Will come alive with corporate-sponsored exhibits, local food vendors, and cultural performances, transforming pedestrianized streets into vibrant hubs that connect all exhibits and showrooms.

EXAMPLES OF OUTDOOR SPACES
Street Parking Sheds Modeled after NYC's Open Restaurant Program, Carbon Zero City proposes to implement shed-style structures for adaptable street parking, enhancing functionality and aesthetics of vehicle spaces. Regulations would be tight.
Taxpayer Parking Lots These lots generate parking revenue to help offset property taxes. Key locations include Gotham Parking on Gold Street and Icon Parking near Cliff Street, among others. Use of these spaces as exhibits could become permanent.
Alleyways and Narrow Streets These underutilized spaces in FiDi can be revitalized for unique uses. Historical sites include William Colgate's original soap shop on Dutch Street, with others like Liberty Place and Theater Alley.
Under the FDR This area, stretching from Whitehall Terminal to Brooklyn Bridge, is suitable for temporary structures and public amenities as part of the Lower Manhattan Coastal Resiliency project, enhancing flood protection and public space.
Public Spaces (some interior) Historical public spaces in FiDi could be venues for privately funded installations. Noteworthy locations include Golden Hill Plaza, site of the first battle of the American Revolutionary War, and Louise Nevelson Plaza.
Privately Owned Public Spaces (POPS) These are spaces like plazas and arcades offered by developers for zoning advantages. They are publicly accessible but privately maintained. Notable POPS include locations at 59 Maiden Lane and 15 Cliff Street.

Indoor Spaces for Exhibits

FiDi has the highest office vacancies in Manhattan. Carbon Zero is proposing to use this space for both permanent and temporary exhibits highlighting in particular various solutions. These exhibits will attract tourists, business, government, and academic visitors.

EXAMPLE OF FACILITIES
Large Facilities Winter Garden (Brookfield), Oculus (Westfield), Pier 17 (Hughes Corporation), Fulton Center (Westfield), and the American Stock Exchange building (in redevelopment) could host temporary exhibits to drive retail demand.
Educational Facilities Carbon Zero City could be upgraded to support sustainable practices like solar panels and urban agriculture. Collaborations could include Pace University, Peck Slip High School, Millennium High School, and the High School of Economics and Finance.
Vacant Retail Space Concentrations of vacant retail are found on Fulton Street and Nassau Street. Community District 1 (Lower Manhattan) also has the highest retail vacancy rates at 22% (Department of Small Business Services).
Vacant Office Space 1.6 million sf of vacant office space in the proposed Carbon Zero district, more than the 2.8 million sf of total space in the Empire State Building.

SIGNIFICANT OFFICE VACANCY

FiDi offers a significant amount of vacant space. Cushman Wakefield, Q1 2024. The Wall Street Journal notes this past July (2024) that downtown is more vacant and continues to have falling rent relative to NYC overall.

URBAN Agriculture Exhibit HIGHLIGHTING VERTICAL APPROACHES

Enables year-round growth using AI, hydroponics, and artificial lighting, reducing transportation costs and fostering local labor.

CARBON EXHIBITS ON SEQUESTRATION AND USE AS INPUTS

Products and processes that convert CO₂ emissions into valuable materials for construction and manufacturing.

WAVES OF CHANGE:INNOVATING WATER FOR TOMORROW

Discover innovative solutions in water purification, sustainable practices, and smart management through interactive displays and expert-led workshops.

Select Pedestrianization of Certain Streets, and Enhancing Neighborhood Services

Using Make Way for Lower Manhattan as template, Carbon Zero City is proposing to selectively pedestrianize certain streets. Select pedestrianization will significantly increase the attractiveness of the area which in turn will increase investment value and cashflow for building owners.

VALUE CREATION
Increased Foot Traffic More pedestrians means increased exposure which encourages businesses to lease commercial spaces at higher rates.
Boost in Sales Shops and restaurants see increased sales due to the inviting walking environment.
Rise in Property Values Pedestrian-friendly areas often see an increase in property values.
Attractiveness to Investors A pleasant, car-free area attracts new businesses and investments.
Improved Quality of Life Reducing traffic enhances the living and working environment, aiding in talent retention and attraction.
Tourism Boost A pedestrian-friendly area enhances tourists' experience, increasing their spending.

VALUE CREATION

Increased Foot Traffic

More pedestrians means increased exposure which encourages businesses to lease commercial spaces at higher rates.

Boost in Sales

Shops and restaurants see increased sales due to the inviting walking environment.

Rise in Property Values

Pedestrian-friendly areas often see an increase in property values.

Attractiveness to Investors

A pleasant, car-free area attracts new businesses and investments.

Improved Quality of Life

Reducing traffic enhances the living and working environment, aiding in talent retention and attraction.

Tourism Boost

A pedestrian-friendly area enhances tourists' experience, increasing their spending.

PEDESTRIANIZATION OF STREETS CREATES ECONOMIC VALUE IN CITIES AROUND THE WORLD

Pedestrianization of streets enhances adjacent real estate values by creating vibrant, accessible public spaces. With increased foot traffic, businesses thrive, leading to higher demand for nearby properties. The reduction in noise and pollution, combined with added green spaces, makes these areas more attractive for living and working, thus boosting property values.

Pedestrianization of William Street.

Pedestrianization enhances street appeal and increases foot traffic. It attracts tenants, raises occupancy rates, and elevates property values, particularly in areas with high vacancies.

Pedestrianization of John Street near Broadway.

Urban Hubs: Streamlining the Flow of People, Packages, and Waste

While NYC boasts networks for essential services like police, fire, and schools, it lacks similar systems for managing pedestrian traffic, deliveries, and waste. Carbon Zero City's Urban Hubs are designed to enhance urban operations and quality of life.

Possible Components
Micro Mobility Services include bike sales, rentals, repairs, and secure parking, facilitating cleaner, congestion-free travel.
Micro Cargo Addresses excess waste and rising demand for package delivery, leveraging waterways to improve transit efficiency.
Micro Waste Stations Revolutionary waste management that complements existing infrastructure, allowing for efficient dual-role operations in delivery and waste removal.
Public Toilets Increases access to sanitation facilities, supporting tourists, workers, and vulnerable populations.

Possible Components

Micro Mobility

Services include bike sales, rentals, repairs, and secure parking, facilitating cleaner, congestion-free travel.

Micro Cargo

Addresses excess waste and rising demand for package delivery, leveraging waterways to improve transit efficiency.

Micro Waste Stations

Revolutionary waste management that complements existing infrastructure, allowing for efficient dual-role operations in delivery and waste removal.

Public Toilets

Increases access to sanitation facilities, supporting tourists, workers, and vulnerable populations.

Artificial Intelligence is Expected to have Dramatic Impacts on how Cities Operate and Grow

AI offers cities a powerful tool for planning and managing urban environments more efficiently, particularly in sustainability efforts. By leveraging AI, cities can optimize energy usage, improve traffic flow, reduce waste, and enhance public services, leading to a lower carbon footprint and better quality of life. For AI companies, participating in the Carbon Zero City project presents a unique opportunity to showcase their technologies' impact on sustainability and urban efficiency. It's a chance to lead in innovation, demonstrate corporate social responsibility, and potentially influence future urban planning and policies globally.

PROSPECITVE COMPANIES
IBM — Integrates AI for urban energy and disaster management.
Google DeepMind — Advances in AI enhance city energy efficiency and demand forecasting.
Microsoft — AI for Earth supports sustainable urban resource management.
Sidewalk Labs (Alphabet) — Uses AI to improve urban infrastructure and mobility.
Palantir Technologies — Aids complex urban planning and climate adaptation with data integration.

Metaverse:Expanding Market Reach and Deepening Ties

The metaverse has the potential to transform urban planning by enabling real-time climate impact simulations. It can also reduce CO₂ emissions through virtual interactions that replace physical travel. For Carbon City it will be a virtual platform to showcase carbon zero products and services, 24/7 and worldwide.

The metaverse is a powerful tool in combating climate change, promoting sustainable practices, and enhancing global connectivity. It enables around-the-clock interaction, extending global reach and engagement for brands. Participants in Carbon Zero City can leverage this dynamic environment for significant market exposure and deeper customer relationships.

PROSPECTIVE COMPANIES
Meta — Leading in virtual space innovations that decrease travel and emissions.
Microsoft — Integrates mixed reality into urban planning and training.
NVIDIA — Supports architects with the Omniverse platform for sustainable design.
Unity Technologies — Provides 3D solutions for realistic urban simulations.
Epic Games — Develops complex simulations for disaster management and urban planning.

An App Will Deliver a Seamless, Integrated Experience

A dynamic digital hub, connecting users to the web, metaverse, exhibits, and sponsors via QR codes and DOOH. The app will be the operational framework for Carbon Zero City serves as a monetization tool during micro world fairs and continuous operations.

ADVANTAGES
Extended value for users Solves problems like reporting lost objects and offers discounts.
Customer stickiness Enables retention-encouraging push notifications to keep users engaged.
Offline availability The app can function offline and sync data when connected.
Scalability The app can scale up to meet the demands of a world’s fair.
Maximized engagement Customized content based on age, nationality, and interests enhances user engagement.
Extended customer support A multilingual chatbot can provide customer assistance.
Cashless transactions In partnership with a bank, the app enables seamless online and offline purchases.
Multilingual capabilities The app can be automatically translated into any language.

ADVANTAGES

Extended value for users

Solves problems like reporting lost objects and offers discounts.

Customer stickiness

Enables retention-encouraging push notifications to keep users engaged.

Offline availability

The app can function offline and sync data when connected.

Scalability

The app can scale up to meet the demands of a world’s fair.

Maximized engagement

Customized content based on age, nationality, and interests enhances user engagement.

Extended customer support

A multilingual chatbot can provide customer assistance.

Cashless transactions

In partnership with a bank, the app enables seamless online and offline purchases.

Multilingual capabilities

The app can be automatically translated into any language.

ELEMENTS OF A POWERFUL MARKETING ENGINE