London

INVENT CITY

↑ Invent City includes a proposed micro, urban world's fair, opened with a tall ships event.

CITIES ARE
INCREASINGLY
IN A CLIMATE CRISIS

Clusters worldwide

Many cities are on the frontlines of the climate crisis.

Heat waves take lives in Paris. Floods submerge Miami. Hurricanes cripple New Orleans. Rising seas force millions from Jakarta and Dhaka. Toxic air chokes Delhi and Beijing. Cape Town and Phoenix teeter on water scarcity. Extreme weather cripples supply chains from Houston to Shenzhen. Tokyo's heat islands worsen emissions. Wildfires ravage communities near Sydney and Los Angeles.

The cost of inaction is growing — fast.

No single solution, no silver bullet, exists — what is needed, and what Invent City will be, is the mother of all marketing and deployment engines to address the urban climate crisis.

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MISSION:
TRANSFORM FIDI INTO A
SUPERCHARGED MARKETING ENGINE PUSHING BACK ON THE CLIMATE CRISIS IN CITIES WORLDWIDE.

OBJECTIVES.

Accelerate the deployment of urban-oriented climate responses in cities worldwide — Enable critical innovation to cross the chasm to the mainstream market; be an investment magnet for more urban climate responses.

Supercharge NYC’s economy by establishing the Financial District (FiDi) as a globally focused carbon-zero industrial cluster — Drive demand for FiDi's vacant office space; create a wide array of jobs and generate significant tax revenues for the city.

STRATEGY,
FOCUS ON ECONOMICS

1/14. Highlight the Growing Cost to Cities from the Cost of Inaction against the Climate Crisis — Emphasizing the risks and financial burden of responding too little, too late.
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2/14. Also Highlight Economic Opportunity, for Companies, for Investors, for Cities from Extensive Action — Includes the potential $12.3T carbon-zero economy identified by McKinsey, alongside the urban nervous system (AI, AR, Metaverse).
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3/14. Integrate Key Long Term Market Drivers for Products and Services that Push Back on the Crisis — Examples include the growing cost to cities, the global scale of the crisis, surging urban populations, and inadequate governmental action.
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4/14. Develop an Industrial Cluster Focused on Investment-Grade Products and Services that Push Back on the Crisis — A proven economic model that drives innovation and growth by concentrating interconnected businesses, suppliers, and institutions. See cluster examples.
Clusters worldwide
5/14. Position the Cluster in NYC’s Financial District (FiDi) — The most transit-accessible neighborhood in the US, globally recognized for finance, with ample vacant office space.
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6/14. Establish a Trade Mart in Vacant Space to Anchor the Cluster — A proven model for connecting buyers and sellers. Very compatible with older vacant office space.
See Trade Mart examples.
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7/14. Amplify the Trade Mart’s Market Impact with Action-Oriented Events — Features catalysts, roundtables, idea competitions, and major trade events. The aspirational goal: a micro, urban World’s Fair.
More on events.
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8/14. Expand Reach of the Trade Mart and Events with a 24/7 Virtual Global Presence — Strengthen buyer-seller relationships, and engage key stakeholders. Features include a dynamic website, neighborhood app, and immersive metaverse platforms.
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9/14. Structure the Cluster Around Carbon-Zero and Urban Nervous System Industries — The foundational elements of a successful future city. More on industries.
10/14. Repurpose Vacant Office Space for High-Impact Uses — Invent City will require ~1M sq. ft. for showrooms and ~1.5M sq. ft. for supporting offices. Showrooms may represent the highest and best economic use of vacant office space. The transformation to showroom costs much less than doing residential, and can be done much more quickly.
11/14. Forge Partnerships with NYC’s Finance, Engineering Sectors, and the UN — Driving global deployment of innovative products and services.
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12/14. Strengthen Partnerships with Regional Cities, Be a Regional Economic Driver — With FiDi as the marketing hub, collaborate with Albany, Buffalo, and the tri-state area to bring manufacturing, logistics, and other operational opportunities.
13/14. Develop a Comprehensive Revenue Strategy — Leveraging sponsorships (programs, exhibits, naming rights), event admissions, digital platforms, grants, and crowdfunding. More on revenues.
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14/14. Implement urban land use changes — Includes a network of urban hubs and selective pedestrianization of streets to further enhance the area’s economic and quality-of-life benefits. NOT A REQUIREMENT.
pedestrian success
Flooded NYSE

TACTICS.
MAKING IT HAPPEN

economy cluster city
1/10. Show and Communicate Stakeholder Value — Continuously demonstrate value to building owners, corporations, residents, and the city. Clear communication builds trust and ensures long-term support.
2/10. Identify specific areas in FiDi for specific industry zones — Build the cluster around 11 industries identified by McKinsey, with $12T in potential revenue by 2030. These industries anchor the trade mart and events. See industries.
3/10. Decouple for Continuity — Run sub-initiatives—events, content, trade mart, virtual, and DOOH—on independent tracks. This keeps progress steady, even if one area faces delays.
4/10. Build with Strategic Events — Use roundtables and trade shows to spark dialogue, unite stakeholders, and drive climate solutions. See events.
5/10. Use Virtual Platforms — Virtual spaces—apps and the metaverse—cut costs, boost visibility, and attract new stakeholders. They promote events, enhance the showroom, and strengthen the cluster. See virtual.
6/10. Repurpose Office Space — Use 1M sq. ft. for showrooms and 1.5M for supporting offices from FiDi’s 12M sq. ft. of vacant space. Create modern trade marts showcasing innovative solutions. Learn more.
7/10. Establish a Test Showroom — Launch an early showroom to demonstrate the cluster’s potential. Showcase solutions, build excitement, and attract key stakeholders. Prove the model and refine operations.
8/10. Develop Urban Hubs — These hubs manage micro-cargo, transit, waste, and sanitation, cutting GHG emissions and enhancing functionality. Boosts the cluster’s competitiveness. Learn more.
9/10. Leverage Urban Assets — Use alleyways, vacant retail spaces, plazas, FDR land, parking lots, and facilities like Winter Garden for events. See details.
10/10. Partner for DOOH Visibility — Combine traditional and digital out-of-home media to promote initiatives. Use QR codes to drive app interaction and engagement. See strategy.
101 Greenwich

↑ Pedestrianized William Street, between Pine and Liberty Streets.

A Bold Response To An Urgent Crisis

The time for bold action is now.

Global ecosystems are unraveling. The tundra releases greenhouse gases. Arctic fires rage. Sea ice vanishes. The AMOC slows, threatening global weather. The Great Barrier Reef teeters on collapse.

Cities are in crisis. Heat waves kill in Paris. Floods swamp Miami. Hurricanes wreck New Orleans. Rising seas displace millions in Jakarta and Dhaka. Wildfires devastate Sydney and Los Angeles. Air pollution suffocates Delhi. Water shortages paralyze Cape Town.

Global temperatures hit record highs. CO2 levels reach 427 ppm in 2024. The result? Heat. Floods. Food shortages. Mass migration. Inaction is not an option. NYC must lead with decisive, bold action.

Invent City is more than a climate initiative — it’s an economic revolution. Anchored by a trade mart, powered by events, and driven by collaboration, it will accelerate solutions and turn ideas into action. Humanity is only 10% of the way to combating this crisis. NYC can lead the charge and secure its place as a global climate leader.

Transform NYC’s economy. Invent City brings businesses, creates jobs, and fuels retail and restaurants. It revitalizes real estate with a 1.5–2.5x economic multiplier. Key impacts: $292.83M annual rent increases, $63M annual property taxes, 33,333 jobs in real estate, 3,800 jobs in tourism.

Elevate NYC’s global leadership. Invent City aligns with PlaNYC, OneNYC, and City of Yes to address climate and social challenges. From improving NYCHA housing to creating jobs for migrants, this initiative ensures equitable and sustainable growth.

Seize marquee opportunities. The 2026 FIFA World Cup and NYC’s 400th anniversary will amplify Invent City’s impact. These events will attract global attention, boost tourism, and drive investment, proving sustainability powers economic growth.

Turning FiDi into a carbon-zero cluster isn’t just ambitious — it’s essential for NYC’s future. Bold, integrated action is needed to merge environmental responsibility with economic resilience.

Now is the time to act. For NYC. For the planet.

william street
Roadmap

Problem

Mission

Objectives

Strategy

  • FiDi as Center
  • Quantify Costs + Benefits
  • Target $12.3 Trillion Economy
  • Cities
  • Carbon Zero Cluster
  • Trade Mart
  • Events
  • Incubators
  • Deployment
  • Regional
  • App / Virtual
  • PPP
  • Revenue Strategy
  • Urban Hubs
  • Pedestrianized Streets

Tactics

  • Vacant Office
  • Demonstrate Value
  • Other Assets (besides offices)
  • OOH/DOOH
  • Events for Momentum
  • Catalyst/Roundtables

Closing