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The purpose of this roundtable series is to tap the expertise of the private sector to develop a framework to deploy micro-cargo as part of a network of Urban Hubs in the Financial District (FiDi). Visit the Urban Hub page.   

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4 roundtables
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#4: Creating an Action Plan:  Creating a Micro Cargo Network 

11.15.23 @ Noon (Completed). 

This last roundtable in the series focuses on creating an action plan for expanding micro cargo use over trucks. Special guests include Stephanie La Raja, former head of marketing at Citibike, and Sam Starr, founder of the North American Cargo Bike Conference (in Vancouver).

Industries Diagram
AGENDA
Carbon Zero City Snapshot (5 min)

An overview of FiDi's transformation into a carbon-zero living lab and global innovation hub, this presentation will cover:

  • FiDi's potential to stimulate a ~$12.3 trillion carbon net-zero economy.
  • Comparison with NYC's current Gross Metropolitan Product of ~$1.5 trillion.
  • Current vacancy rates in FiDi, standing at ~28%, and strategies for revitalization.
Urban Hub Network Snapshot (5 min)

Exploration of the urban hub concept with a focus on operational improvements in FiDi, particularly emphasizing:

  • Integration of micro cargo solutions.
  • Support structures for biking enhancements.
  • Innovative garbage management systems.
  • Expansion of public sanitation facilities.
Overview of Micro Cargo Wars! (5 min)

A recap of the first three roundtables with an invitation for feedback, discussing:

  • The current landscape of the Micro Cargo Market.
  • Economic and investment potentials of micro cargo.
KEY AGENDA: Action Plan (45 min)

Detailed strategy session to advance the micro-cargo ecosystem in FiDi, discussing potential partnerships and funding avenues, including:

  • Formation of a Micro Cargo Trade Group.
  • Development of Public-Private Partnerships (PPP).
  • Strategies for securing public funding.
  • Comprehensive logistics planning.
  • Tools for implementation: InCitu, Ginkgo.
  • Engagement of supporters and addressing opponents.
  • Infrastructure development targeting.
  • Proactive narrative building around micro cargo benefits.
What's Next? (5 min)

A brief closing discussion on next steps and future sessions.

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#3: Unicorns? Does Micro-Cargo Offer Investment Opportunities?

11.01.23 @ noon (completed).

The roundtable delved into the micro cargo industry's investment potential, covering market analysis, industry landscape, ecosystem review, and revenue and cost strategies. It concluded with actionable recommendations to spur industry growth and utility in NYC.

THE EXPERTS:

Sam Starr
North American Cargo Bike Conference

Jeff Olson
re:Charge e, Founder of Citibike

unicorn

UNICORNS

In the business world, a "unicorn" refers to a privately held startup company valued at over $1 billion. The term was coined to highlight the rarity of such successful ventures. Unicorns are often recognized for their innovative technology or business model, which disrupts existing industries or creates new markets.

PARTIAL LIST OF RECOMMENDATIONS:

Create a Micro Cargo Trade Group to unify the industry, influence government policies, and boost sector visibility, effectively shaping the regulatory landscape and advancing common interests.

Propose Public-Private Partnerships (PPP) to capitalize on micro cargo's potential and enhance NYC's operational efficiencies, driving innovations that could transform urban logistics and reduce carbon footprints.

Immediately Pursue Public Funding from sources like the MTA and federal programs to innovate and build infrastructure, securing essential capital for pioneering projects that pave the way for a sustainable urban future.

Establish Industry Standards by adopting international benchmarks to guarantee safety and quality, ensuring that micro cargo operations meet global best practices and lead in eco-friendly urban delivery solutions.

Identify Industry Champions to replicate Citibike's success by building strong local and business alliances, mobilizing community support, and driving adoption through visible leadership and proven success stories.

Identify Expert Groups to collaborate on policy development and craft solutions tailored to industry needs, leveraging expert knowledge to navigate complex regulatory environments and spearhead strategic initiatives.

Develop a Logistics Plan integrating diverse operators with a hub and spoke system and the Blue Highway network, optimizing traffic flows and reducing congestion in key urban areas for faster and more reliable deliveries.

Target Infrastructure Development by building a network of logistical hubs and setting unified industry standards, creating a robust infrastructure that supports rapid scaling and adaptation to changing urban demands.

Cultivate Proactive Narratives to promote micro cargo benefits and effectively counteract criticisms, enhancing public perception and fostering a supportive environment for sustainable transport initiatives.

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#2: Impact on  NYC'S Economy & Investment Potential

10.18.23 at noon (completed).

This roundtable explored the economic impact of expanding NYC's micro cargo sector, highlighting its potential to reduce truck traffic, improve quality of life, and revive demand for vacant office spaces—offering substantial benefits to both the city and state.

THE EXPERTS:

Cindy McLaughlin
Carbon Built/Urb-E

Zach Schieffelin
Civilized Cycles

Paul Mondesire
Ex-Lime, now at Superpedestrian

Dan Ilkay
Cyclemobile Association

Steve Meyer
Main Street Mobility

Micro Cargo Benefits

Micro Cargo Could Do Many Things

Improving micro cargo systems could greatly enhance the local economy by diversifying delivery options, reducing traffic congestion, and minimizing delays. This efficiency boost increases productivity across multiple sectors. Additionally, it could generate new jobs in the carbon zero technology and logistics sectors, driving innovation and attracting investment.

SAMPLE SUGGESTED BENEFITS:

Reduced traffic congestion enhances city flow, optimizing travel time and lowering stress for commuters.

Fewer emissions and carcinogens improve air quality, leading to healthier urban living and reduced respiratory issues.

Safer streets and fewer accidents from smarter transport solutions decrease insurance costs and enhance pedestrian safety.

Less noise pollution from quieter vehicles contributes to a more serene urban atmosphere and improves quality of life.

Enhanced health benefits through cleaner living environments reduce public health costs and increase citizen well-being.

Economic growth spurred by micro cargo innovations opens new markets and creates job opportunities in green technologies.

Lower infrastructure costs lead to decreased maintenance expenses, freeing up municipal budgets for other critical services.

All of these improvements will enhance the neighborhood and make vacant office buildings more competitive for both traditional office as well as residential conversions
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Event Date: 10.04.23 at noon (completed).

This roundtable provided an overview of NYC's rapidly growing micro cargo sector, which saw deliveries increase from 2.4 million to 3.6 million packages in two years. Initially trailing behind European cities, NYC is quickly catching up, influenced by European companies like Fernhay and local innovators such as HUB Bicycles and Civilized Cycles.

THE EXPERTS:

Marcus Hoed
Dutch-X

Jonathon Nunan
EAV

Gregg Zuman
Revolution Rickshaws

Martin Rahmani
Hub Bicycles

Austin Pferd
Urban Rover

Quad at the 9/11 Memorial

A Quad in tribeca

Quads offer significant advantages including their narrow design, large capacity comparable to half a conventional van, and ample space for advertising.

SAMPLE SUGGESTED BENEFITS:

Standardize DOT Regulations to align the evolving micro cargo sector with international standards, focusing on vehicle dimensions for orderly market development and urban integration.

Enhance Safety Measures by setting a vehicle width limit between 36” and 48” and revising speed limits, drawing safety lessons from London and Amsterdam.

NYC as a Model City serves as an ideal testbed for pioneering global standards in micro-mobility due to its unique urban layout.

Exploit the Blue Highway to revolutionize urban deliveries through eco-friendly vehicles and waterways, reducing congestion and emissions with support from EDC and DOT.

Value for Property Owners emerges by transforming disused retail spaces into micro-mobility hubs, offering substantial economic and environmental benefits.

Consensus on Safety promotes the use of helmets and vests to enhance the safety of micro-mobility users.

Collaborate with Trucking to merge automotive-grade solutions with traditional trucking infrastructure, recognized by the Trucking Association of New York.

Automotive-Grade Infrastructure supports robust chassis designs for versatile and durable micro cargo vehicle handling.

Europe's Leadership in Micro Cargo sets an efficiency benchmark with high-standard, innovative trikes and quads.

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