REVENUE STRATEGY
Program sponsorships are vital for securing both upfront and long-term financing for global initiatives like the Olympics, World's Fairs and the World Cup. Samsung, a sponsor since 1998, has contributed significant funding and technology. Procter & Gamble’s "Proud Sponsor of Moms" campaign emotionally connects with audiences, while Visa’s long-standing partnership drives global visibility. These sponsorships reduce financial strain, enhance event planning, and leave lasting legacies in host cities.
Top-tier corporate sponsors like Coca-Cola and Toyota consistently leverage the Olympics to boost their global brand presence and ensure smooth logistics. Worldwide Olymppic Partners for 2024 include Coca-Cola / Mengniu, Airbnb, Alibaba, Allianz, Atos, Bridgestone, Deloitte, Intel, Omega, Panasonic, Proctor & Gamble, Samsung, Toyota and Visa. Additional sponsorship partners for the 2024 Olympics.
The FIFA World Cup draws support from iconic brands such as Adidas and Coca-Cola, which help enhance the event's global reach. Qatar Airways, Visa, and Hyundai/Kia Motors play crucial roles in ensuring smooth logistics and secure transactions, contributing to the World Cup's success.
World's Fairs showcase global innovation, supported by companies like Siemens, PepsiCo, and SAP. These events serve as platforms for these corporations to demonstrate their commitment to technological advancement and sustainable practices.
Exhibit sponsorship involves funding and branding a specific exhibit at a major event like a World's Fair. This can include interactive displays, product demonstrations, or themed pavilions. The primary value is creating immersive brand experiences, engaging visitors with the sponsor's products in a tangible way, leading to stronger brand recall and loyalty. Unlike time-bound program sponsorships, exhibit sponsorships offer continuous visibility and deeper engagement throughout the event. Revenues will be generated from the sale of temporary and long term naming rights. Assets include exhibits, common areas including streets, and the Urban Hubs.
| General Motors (1939 New York World's Fair) Featured the Futurama exhibit, showcasing an imagined future with automated driving and expansive highways. |
| Westinghouse Electric (1939 New York World's Fair) Presented Elektro the Moto-Man, a robot that could walk, talk, and perform simple tasks, captivating audiences with its futuristic abilities. |
| AT&T (1939 New York World's Fair) Demonstrated the Voder, a machine that could simulate human speech, showcasing advancements in telecommunications technology. |
| Ford Motor Company (1939 New York World's Fair) Displayed a working assembly line and the latest automobile models, emphasizing innovations in automotive manufacturing. |
| IBM (1939 New York World's Fair) Showcased electric typewriters, punched card systems, and early computing technology, highlighting the future of office automation. |
| Coca-Cola (1939 New York World's Fair) Featured a refreshing oasis with its soda fountains, promoting the beverage as a symbol of American culture and refreshment. |
| Ford Motor Company (1964 New York World's Fair) Introduced the Mustang, a major highlight that captivated fair-goers and automotive enthusiasts alike. |
| CES (Consumer Electronics Show), Las Vegas, USA Samsung, Sony, Intel, Google, Microsoft |
| Mobile World Congress (MWC), Barcelona, Spain Ericsson, Huawei, Qualcomm, Nokia, Meta |
| Expo 2025 Osaka, Osaka, Japan Panasonic, Toyota, NEC, Hitachi |
| Hannover Messe, Hannover, Germany Siemens, ABB, Bosch, IBM, Microsoft |
| World Expo 2020 Dubai, Dubai, UAE Accenture, Siemens, Emirates, Mastercard |
| Art Basel, Basel, Switzerland BMW, UBS, Audemars Piguet |
| Paris Air Show, Paris, France Boeing, Airbus, Lockheed Martin, Dassault |
| Web Summit, Lisbon, Portugal Google, Amazon, Facebook, Microsoft |
| IFA Berlin, Berlin, Germany LG, Bosch, Samsung, Huawei |
| Salone del Mobile, Milan, Italy Ikea, Vitra, B&B Italia, Kartell |
Naming rights provide long-term branding opportunities and a prestigious status, enhancing the sponsor's image as a major supporter of global initiatives. Revenues will be generated from the sale of temporary and long term naming rights. Assets include exhibits, common areas including streets, and the Urban Hubs.
Naming rights sponsorships generate revenue through substantial upfront fees, annual payments, and in-kind contributions, reducing operational costs. Collaborative promotional activities enhance visibility, drive ticket sales, and increase spending at the event, contributing to its financial success.
| Barclays Station (Brooklyn) $6.5 million annually for 20 years for the subway station at Barclays Center. |
| AT&T (Dallas) $17 million per year over 20 years for naming rights of the light rail station at AT&T Stadium. |
| NRG Energy (Philadelphia) Sponsored a SEPTA station for $5.3 million over five years. |
| Santander Cycles (London) £43.75 million ($56 million) for seven years for the bike-share sponsorship. |
| Mercedes-Benz Stadium (Atlanta) $324 million over 27 years for the Atlanta Falcons' stadium. |
| Citibike (NYC) $41 million for five years, with an additional $70.5 million extension until 2024. |
Transform the urban landscape into a powerful branding engine with Carbon Zero City's Out-of-Home (OOH) and Digital Out-of-Home (DOOH) strategies. Leverage streets, buildings, transport, and exhibits as platforms for immersive advertising that aligns with a sustainable, climate-conscious city. Through cutting-edge Virtual Reality (VR), Augmented Reality (AR), and Quick Response (QR) codes integrated into a dedicated app, businesses can amplify their reach, enhance consumer engagement, and contribute to a greener urban experience while driving substantial revenue.
Advertising revenues will stem primarily from OOH and DOOH—proven, cost-effective methods that now reach new heights with Carbon Zero’s district-wide strategy. By embedding these ads into a marketing ecosystem for a Carbon Zero City, brands can tap into an environmentally forward audience. Additional revenue opportunities arise through QR code interactions, seamlessly linking digital content and driving consumer action while deepening engagement in a sustainable future.
Out of Home and Digital Out of Home is more cost effective than is other forms of advertising. As part of a marketing district, the value brought to advertisers and sponsors should be all the more greater. Source for graph: Solomon Partners, March 2022
OOH/DOOH Integration — Offers augmented reality experiences and immediate product information. Users can scan ads to access interactive content, promotional deals, or detailed product descriptions, enhanced by AI for personalized interactions.
Neighborhood App — Connects users to local establishments with real-time updates on promotions, reviews, and available services. AI enhances community engagement by suggesting personalized local events, news, and features.
Event App — Acts as a comprehensive guide for attendees, featuring AI-driven content such as schedules, maps, speaker bios, and session descriptions. It includes interactive elements like live polls and Q&A sessions and facilitates networking through AI-matching based on similar interests.
Expand and Deepen Market Reach
At the core of Invent City's strategy, the metaverse offers a global, 24/7 platform for sponsors to showcase and sell products. It enhances engagement with immersive experiences in the Financial District (FiDi), highlighting innovative urban and environmental solutions, past and future.
Showcase Products at Different Scales
The virtual FiDi experience transforms interactions into ongoing revenue streams, targeting 50 million annual visitors and expanding its global influence on climate action.
Enables Time Travel
The metaverse allows Carbon Zero City visitors to explore past cities and envision future urban developments, from utopian to dystopian scenarios.
Invent City garners strong support from NYC's community, including residents, business professionals, and urban and climate change advocates. Includes Go-Fund-Me.
Support our mission at Invent City to revitalize our urban environment into a sustainable, community-centric space, setting a global example. Our GoFundMe campaign funds will boost green spaces, infrastructure, and public art, improving life citywide. Your donation is an investment in our collective future, helping realize our vision for a legacy that enriches our community for generations. Join us in crafting a city of pride.
| 2012 OLYMPICS CONTRIBUTORS (Estimated) |
|---|
| $500,000+: Doctoroff Family Foundation, JPMorgan Chase, Merrill Lynch, The Rudin Family, and others. |
| $300,000+: American Express, Continental Airlines, Goldman Sachs, KeySpan, Loews Corporation, Morgan Stanley, New York Life Foundation, The New York Times, and more. |
| $100,000+: Accenture, Bloomberg, Citigroup, American Capital Access, Andersen, AXA Foundation, Cendant, Credit Suisse First Boston, Daily News, Debevoise & Plimpton, Deloitte & Touche, Digital Pulp, Dover Corporation, Ernst & Young, Glenwood Management, S.L. Green Real Estate, The Hearst Corporation, HSBC Bank USA, International Paper, KPMG, Lehman Brothers, Max Capital Management, Nasdaq, New York Post, North Fork Bank, Paul Weiss, Pfizer, SwissRe, Thomson Corporation, TIAA-CREF, Tishman Speyer, TMP Worldwide, Toys "R" Us, UBS, Verizon Communications, and many more. |
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