SPONSORSHIP REVENUES
Powering the Carbon Zero City Initiative
PROGRAM SPONSORSHIPS
Program sponsorships establish long-term partnerships, providing sustained support across various events or initiatives, enhancing brand visibility and engagement. Unlike exhibit or event-specific sponsorships, these focus on sustained engagement, helping sponsors align ongoing with the core values of Carbon Zero City.
Examples of program sponsorships |
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Olympics Brands like Coca-Cola, Toyota, and Intel use the Olympics to grow globally. Paris 2024 sponsors include Coca-Cola/Mengniu, Airbnb, Alibaba, Allianz, Bridgestone, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyota, and Visa. Learn more. |
FIFA World Cup Adidas, Coca-Cola, and Visa lead sponsorship, with Qatar Airways, Hyundai/Kia ensuring logistics for the 2022 World Cup. The tournament attracts sponsors looking for unparalleled global reach, helping brands connect with billions of fans. |
World’s Fairs Siemens, PepsiCo, and SAP showcase innovation at World’s Fairs, pushing smart cities and sustainable tech. Expo 2020 Dubai featured cutting-edge solutions and global partnerships, positioning these brands as leaders in innovation. |
EXHIBIT SPONSORSHIPS
Exhibit sponsorships focus on supporting a specific showcase or display, providing targeted brand exposure at a single event or exhibition. Unlike program sponsors, they target individual exhibits for deeper interaction.
examples of exhibits |
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General Motors (1939 NYC World's Fair) — Showcased "Futurama," a vision of automated highways and future cities. |
Westinghouse Electric (1939 NYC World's Fair) — Introduced "Elektro the Moto-Man," a robot that could walk and talk, symbolizing technological innovation. |
AT&T (1939 NYC World's Fair) — Displayed the "Voder," a machine simulating human speech, highlighting telecom advancements. |
Ford Motor Company (1939 NYC World's Fair) — Demonstrated cutting-edge automotive technology with a live assembly line and new models. |
IBM (1939 NYC World's Fair) — Showcased electric typewriters, punched card systems, and early computing, focused on office automation. |
Coca-Cola (1939 NYC World's Fair) — Created a soda fountain oasis, symbolizing American culture and refreshment. |
Ford Motor Company (1964 NYC World's Fair) — Unveiled the Mustang, a revolutionary vehicle that captivated audiences. |
NAMING RIGHT SPONSORSHIPS
Naming rights sponsorships grant a sponsor the exclusive right to name a venue, event, or asset, offering prominent and long-term brand visibility. Naming rights sponsorships provide unmatched visibility and prestige by associating the sponsor’s name with key Carbon Zero City assets, such as exhibits, streets, and Urban Hubs.
Naming right sponsorship Examples |
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Barclays Station (Brooklyn) — $6.5 million annually for 20 years for the subway station at Barclays Center. |
AT&T (Dallas) — $17 million per year over 20 years for the light rail station at AT&T Stadium. |
NRG Energy (Philadelphia) — $5.3 million over five years for a SEPTA station sponsorship. |
Santander Cycles (London) — £43.75 million ($56 million) for seven years sponsoring the bike-share program. |
Mercedes-Benz Stadium (Atlanta) — $324 million over 27 years for the Atlanta Falcons' stadium naming rights. |
Citibike (NYC) — $41 million for five years, extended with an additional $70.5 million until 2024. |
EVENT REVENUES
To Inform and Promote
EVENT SPONSORSHIPS
Event sponsorships cover individual events or a series of events. Carbon Zero City offers three event types, supported by an online presence. Learn more...
Examples of Large-Scale Event Sponsorships |
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CES (Consumer Electronics Show), Las Vegas — The premier global event for consumer electronics innovation. Sponsors: Samsung, Sony, Intel, Google, Microsoft |
Mobile World Congress (MWC), Barcelona — The largest mobile industry exhibition showcasing cutting-edge tech. Sponsors: Ericsson, Huawei, Qualcomm, Nokia, Meta |
Expo 2025 Osaka, Japan — A world expo focused on sustainable development and future technologies. Sponsors: Panasonic, Toyota, NEC, Hitachi |
Hannover Messe, Germany — The world’s leading trade fair for industrial technology. Sponsors: Siemens, ABB, Bosch, IBM, Microsoft |
World Expo 2020 Dubai — A global showcase of innovation and sustainability. Sponsors: Accenture, Siemens, Emirates, Mastercard |
Art Basel, Switzerland — The world’s top contemporary art fair. Sponsors: BMW, UBS, Audemars Piguet |
Paris Air Show, France — The largest aerospace event globally, featuring aviation and space innovations. Sponsors: Boeing, Airbus, Lockheed Martin, Dassault |
Web Summit, Lisbon — A leading tech conference connecting startups and big tech players. Sponsors: Google, Amazon, Facebook, Microsoft |
IFA Berlin, Germany — Europe's leading trade show for consumer electronics and home appliances. Sponsors: LG, Bosch, Samsung, Huawei |
Salone del Mobile, Milan — The world’s largest furniture and design fair. Sponsors: Ikea, Vitra, B&B Italia, Kartell |
EVENT ADMISSIONS
Admission prices will be tailored to match event objectives, attendee value, and revenue goals. Factors like fixed and variable costs, competing events, and perceived value will shape the pricing. Packages, including season passes, will be available, giving attendees access to multiple events. Pricing will be monitored and adjusted to stay competitive and meet demand.
TRADE SHOW BOOTH RENTALS
Booth rentals will be priced based on event goals, exhibitor value, and market demand. Costs will reflect both event scale and exhibitor ROI, with premium placements and multi-event bundles available. Sponsorship contributions and competing trade shows will also impact pricing. Flexible packages will ensure optimal participation and strong exhibitor engagement.
EVENT CONTENT
Events will generate valuable content—white papers, industry reports, keynote videos, and panel discussions. This content will be monetized through post-event sales, bundled in sponsorships, or offered as premium access to attendees. With extended reach via digital platforms, this content continues to deliver value long after the event.
PHILANTHROPIC
CONTRIBUTIONS
Carbon Zero City in initial outrreach has strong backing from NYC's community—residents, business leaders, and climate advocates.
2012 OLYMPICS CONTRIBUTORS (Estimated) |
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$500,000+: Doctoroff Family Foundation, JPMorgan Chase, Merrill Lynch, The Rudin Family, and others. |
$300,000+: American Express, Continental Airlines, Goldman Sachs, KeySpan, Loews Corporation, Morgan Stanley, New York Life Foundation, The New York Times, and more. |
$100,000+: Accenture, Bloomberg, Citigroup, Andersen, AXA Foundation, Credit Suisse First Boston, Daily News, Ernst & Young, KPMG, Nasdaq, Pfizer, UBS, Verizon Communications, and many more. |
GOFUNDME
DIGITAL, VIRTUAL
OOH / DOOH
Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising are key revenue drivers, integrating QR codes for seamless app interaction and engagement.
Benefits of OOH/DOOH |
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Reaches large audiences in high-traffic areas. |
Builds brand recognition with standout displays. |
Targets specific demographics effectively. |
Enables real-time content updates. |
Supports dynamic storytelling and broader strategies. |
Avoids digital ad blockers and fatigue. |
DOOH Advantages Over OOH |
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Quick adaptation to real-time changes. |
Interactive touch-responsive features. |
Utilizes videos, animations, and live data. |
Accurate tracking of impressions and engagement. |
Reduces costs for updates and physical resources. |
THE APP
Revenue comes from ads, click-throughs, and OOH/DOOH integration.The app connects assets, events, and businesses across FiDi, driving seamless interactions.
Benefits |
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AI-assisted issue reporting and exclusive discounts. |
AI-driven push notifications for retention. |
Works offline with seamless syncing. |
Scalable for global events. |
Multilingual AI chatbot for diverse support. |
Seamless online/offline banking transactions. |
Automatic AI-powered content translation. |
Contextual messaging and ongoing resource post-event. |
METAVERSE / WEB
The metaverse generates revenue through virtual event tickets, booth rentals, and sponsorships. Brands can engage audiences before, during, and after events.
Digital Revenue Stream |
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Digital Content Sales Event recordings, white papers, and exclusive content sold post-event. |
Ad Revenue Ads on the website and event pages generate income. |
E-Commerce The platform sells carbon-zero products and event merchandise. |
Membership Programs Premium memberships and subscriptions for exclusive access. |