REVENUE STRATEGY FOR BUILDING A CARBON ZERO CITY

Sponsorships offer significant value to both sponsors and the initiative. For sponsors, they elevate global brand presence, position the brand as a carbon-zero leader, and facilitate mass adoption. They secure recognition as innovation leaders, expand media visibility, open access to new markets, and enable scalable global product rollouts.

For the initiative, sponsorships secure essential capital for launch, provide ongoing financial support, and increase global visibility through partnerships. They reduce operational expenses via in-kind contributions, attract larger audiences, build long-term partnerships, and boost credibility, attracting further investment.

revenues

SPONSORSHIP REVENUES
Powering the Carbon Zero City Initiative

PROGRAM SPONSORSHIPS

Program sponsorships establish long-term partnerships, providing sustained support across various events or initiatives, enhancing brand visibility and engagement. Unlike exhibit or event-specific sponsorships, these focus on sustained engagement, helping sponsors align ongoing with the core values of Carbon Zero City.

Examples of program sponsorships
Olympics
Brands like Coca-Cola, Toyota, and Intel use the Olympics to grow globally. Paris 2024 sponsors include Coca-Cola/Mengniu, Airbnb, Alibaba, Allianz, Bridgestone, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyota, and Visa. Learn more.
FIFA World Cup
Adidas, Coca-Cola, and Visa lead sponsorship, with Qatar Airways, Hyundai/Kia ensuring logistics for the 2022 World Cup. The tournament attracts sponsors looking for unparalleled global reach, helping brands connect with billions of fans.
World’s Fairs
Siemens, PepsiCo, and SAP showcase innovation at World’s Fairs, pushing smart cities and sustainable tech. Expo 2020 Dubai featured cutting-edge solutions and global partnerships, positioning these brands as leaders in innovation.

EXHIBIT SPONSORSHIPS

Exhibit sponsorships focus on supporting a specific showcase or display, providing targeted brand exposure at a single event or exhibition. Unlike program sponsors, they target individual exhibits for deeper interaction.

examples of exhibits
General Motors (1939 NYC World's Fair) — Showcased "Futurama," a vision of automated highways and future cities.
Westinghouse Electric (1939 NYC World's Fair) — Introduced "Elektro the Moto-Man," a robot that could walk and talk, symbolizing technological innovation.
AT&T (1939 NYC World's Fair) — Displayed the "Voder," a machine simulating human speech, highlighting telecom advancements.
Ford Motor Company (1939 NYC World's Fair) — Demonstrated cutting-edge automotive technology with a live assembly line and new models.
IBM (1939 NYC World's Fair) — Showcased electric typewriters, punched card systems, and early computing, focused on office automation.
Coca-Cola (1939 NYC World's Fair) — Created a soda fountain oasis, symbolizing American culture and refreshment.
Ford Motor Company (1964 NYC World's Fair) — Unveiled the Mustang, a revolutionary vehicle that captivated audiences.

NAMING RIGHT SPONSORSHIPS

Naming rights sponsorships grant a sponsor the exclusive right to name a venue, event, or asset, offering prominent and long-term brand visibility. Naming rights sponsorships provide unmatched visibility and prestige by associating the sponsor’s name with key Carbon Zero City assets, such as exhibits, streets, and Urban Hubs.

Naming right sponsorship Examples
Barclays Station (Brooklyn) — $6.5 million annually for 20 years for the subway station at Barclays Center.
AT&T (Dallas) — $17 million per year over 20 years for the light rail station at AT&T Stadium.
NRG Energy (Philadelphia) — $5.3 million over five years for a SEPTA station sponsorship.
Santander Cycles (London) — £43.75 million ($56 million) for seven years sponsoring the bike-share program.
Mercedes-Benz Stadium (Atlanta) — $324 million over 27 years for the Atlanta Falcons' stadium naming rights.
Citibike (NYC) — $41 million for five years, extended with an additional $70.5 million until 2024.
Barclays Center
Barclays Center: The Barclays Center naming rights deal is valued at $400 million over 20 years, as cited by sources like The New York Times and Forbes. However, exact financial details may vary across reports.

EVENT REVENUES
To Inform and Promote

EVENT SPONSORSHIPS

Event sponsorships cover individual events or a series of events. Carbon Zero City offers three event types, supported by an online presence. Learn more...

events
Examples of Large-Scale Event Sponsorships
CES (Consumer Electronics Show), Las Vegas — The premier global event for consumer electronics innovation. Sponsors: Samsung, Sony, Intel, Google, Microsoft
Mobile World Congress (MWC), Barcelona — The largest mobile industry exhibition showcasing cutting-edge tech. Sponsors: Ericsson, Huawei, Qualcomm, Nokia, Meta
Expo 2025 Osaka, Japan — A world expo focused on sustainable development and future technologies. Sponsors: Panasonic, Toyota, NEC, Hitachi
Hannover Messe, Germany — The world’s leading trade fair for industrial technology. Sponsors: Siemens, ABB, Bosch, IBM, Microsoft
World Expo 2020 Dubai — A global showcase of innovation and sustainability. Sponsors: Accenture, Siemens, Emirates, Mastercard
Art Basel, Switzerland — The world’s top contemporary art fair. Sponsors: BMW, UBS, Audemars Piguet
Paris Air Show, France — The largest aerospace event globally, featuring aviation and space innovations. Sponsors: Boeing, Airbus, Lockheed Martin, Dassault
Web Summit, Lisbon — A leading tech conference connecting startups and big tech players. Sponsors: Google, Amazon, Facebook, Microsoft
IFA Berlin, Germany — Europe's leading trade show for consumer electronics and home appliances. Sponsors: LG, Bosch, Samsung, Huawei
Salone del Mobile, Milan — The world’s largest furniture and design fair. Sponsors: Ikea, Vitra, B&B Italia, Kartell

EVENT ADMISSIONS

Admission prices will be tailored to match event objectives, attendee value, and revenue goals. Factors like fixed and variable costs, competing events, and perceived value will shape the pricing. Packages, including season passes, will be available, giving attendees access to multiple events. Pricing will be monitored and adjusted to stay competitive and meet demand.

TRADE SHOW BOOTH RENTALS

Booth rentals will be priced based on event goals, exhibitor value, and market demand. Costs will reflect both event scale and exhibitor ROI, with premium placements and multi-event bundles available. Sponsorship contributions and competing trade shows will also impact pricing. Flexible packages will ensure optimal participation and strong exhibitor engagement.

EVENT CONTENT

Events will generate valuable content—white papers, industry reports, keynote videos, and panel discussions. This content will be monetized through post-event sales, bundled in sponsorships, or offered as premium access to attendees. With extended reach via digital platforms, this content continues to deliver value long after the event.

PHILANTHROPIC

CONTRIBUTIONS

Carbon Zero City in initial outrreach has strong backing from NYC's community—residents, business leaders, and climate advocates.   

2012 OLYMPICS CONTRIBUTORS (Estimated)
$500,000+: Doctoroff Family Foundation, JPMorgan Chase, Merrill Lynch, The Rudin Family, and others.
$300,000+: American Express, Continental Airlines, Goldman Sachs, KeySpan, Loews Corporation, Morgan Stanley, New York Life Foundation, The New York Times, and more.
$100,000+: Accenture, Bloomberg, Citigroup, Andersen, AXA Foundation, Credit Suisse First Boston, Daily News, Ernst & Young, KPMG, Nasdaq, Pfizer, UBS, Verizon Communications, and many more.

DIGITAL, VIRTUAL

OOH / DOOH

Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising are key revenue drivers, integrating QR codes for seamless app interaction and engagement.

QR to app
Benefits of OOH/DOOH
Reaches large audiences in high-traffic areas.
Builds brand recognition with standout displays.
Targets specific demographics effectively.
Enables real-time content updates.
Supports dynamic storytelling and broader strategies.
Avoids digital ad blockers and fatigue.
DOOH Advantages Over OOH
Quick adaptation to real-time changes.
Interactive touch-responsive features.
Utilizes videos, animations, and live data.
Accurate tracking of impressions and engagement.
Reduces costs for updates and physical resources.

THE APP

Revenue comes from ads, click-throughs, and OOH/DOOH integration.The app connects assets, events, and businesses across FiDi, driving seamless interactions.

App Diagram
Benefits
AI-assisted issue reporting and exclusive discounts.
AI-driven push notifications for retention.
Works offline with seamless syncing.
Scalable for global events.
Multilingual AI chatbot for diverse support.
Seamless online/offline banking transactions.
Automatic AI-powered content translation.
Contextual messaging and ongoing resource post-event.

METAVERSE / WEB

The metaverse generates revenue through virtual event tickets, booth rentals, and sponsorships. Brands can engage audiences before, during, and after events.

events
Digital Revenue Stream
Digital Content Sales
Event recordings, white papers, and exclusive content sold post-event.
Ad Revenue
Ads on the website and event pages generate income.
E-Commerce
The platform sells carbon-zero products and event merchandise.
Membership Programs
Premium memberships and subscriptions for exclusive access.
Roadmap

Sponsorship Revenues

  • Program Sponsorships
  • Exhibit Sponsorships
  • Naming Right Sponsorships

Event Revenues

  • Event Admissions
  • Trade Show Booth Rentals
  • Event Content

Philanthropic

  • Contributions
  • Go Fund Me

Digital / Virtual

  • OOH / DOOH
  • The App
  • The Metavere