Flooded NYSE


In 2023, heat records were shattered, and February this year has already become the hottest on record. Atmospheric CO₂ levels soared past 427ppm in March 2024, with sea levels around New York City rising at an accelerating rate of 1.2 to 1.5 inches per decade.

Repercussions will include compromised building foundations, infrastructure damage from heatwaves, overwhelmed drainage systems, rising health costs, disrupted transportation networks, plummeting property values, and migrant costs, for starters.

Carbon Zero City is a proposal to develop and implement a framework to enable NYC to take a preeminent global role in aggressively pushing back on the climate crisis in cities worldwide, and by doing so, reap significant economic opportunity.

This includes transforming NYC's Financial District (FiDi) into a global model carbon zero city.

Mauna Loa CO2 levels

Atmospheric CO2 — Reached its highest in recorded history in March 2024. CO2 is the primary driver of the climate crisis driving up heat. Helping cities reduce their CO2 footprint is a goal. CO2 is increasing at an accelerating rate.


Massive opportunity — It is a market that is global, imperative, and big. It is projected to be as much as $12.3 trillion by 2030. Carbon Zero City will focus on urban carbon zero products and services.


NYC is most influential — Generally, the Global Financial Centres Index (GFCI), The Economist, Forbes, and the World Economic Forum place NYC as the most influential city.

NYC advantage

Ideal location — FiDi is historically significant, where the Dutch confiscated land used by the Lenape and founded what became NYC. It is internationally recognized, home to Wall Street, and is the most transit-accessible neighborhood anywhere. It also has ample vacant spaces.


A portfolio of events — The portfolio of action-oriented events will promote, advocate, ideate, and bring together buyers and sellers of carbon zero products and services.


Expanding and deepening reach — Complementing the physical will be the virtual. Virtual, including the metaverse, will enable CZC sponsors to have deeper engagement with current and prospective customers. It also dramatically expands reach to worldwide 24/7.



— Accelerate deployment of critcal solutions.

— Drive demand for FiDi's vacant office space.

— Create thousands of jobs of many skill levels.

— Stimulate significant economic growth.

— Increase tax revenues from multiple sources.

Flooded NYSE


— Marketing for NYC

— Value Chain for the Region

By 2030, the global carbon zero economy is projected to be massive, 5 times the size of NYC's current economy, and 7 times the entire state of Florida's. Carbon Zero intends capture a portion of that economic opportunity by establishing FiDi as the preeminant global hub for the marketing and real-world testing of carbon zero products and services.


The carbon zero economy globally by 2030 could exceed $12 trillion, about 5x NYC's current economy, showcasing the significant growth potential.

Carbon Zero Building Blocks

Carbon zero encompasses a wide range of industries, aligning with the UN's Sustainable Development Goals, offering a blueprint for global urban initiatives.

FiDi establishing itself as the critical marketing front end of the carbon zero economy will encourage other parts of the carbon zero value chain to locate in all 5 boroughs and beyond.  The carbon zero economy is a pivotal economic opportunity for the region. Jobs, tax revenues, general economic development.

Developing Cities by 2100


1. Climate crisis is existential

2. City populations are surging

3. Climate crisis is global

Demand driver #1 : the climate crisis is existential: inaction would be catastrophic. NYC's average temperature has increased by 2° to 3° Fahrenheit since the beginning of the 20th century (NOAA). During that same period, atmospheric CO2  worldwide has increased by 50% and is accelerating (NASA). Going forward, NYC's temperatures, sea level and rainfall are also projected to increase noticably in the near future (NPCC). 

Developed Cities, 2018

Projected NYC Temperature Increases — Source: New York City Panel on Climate Change (NPCC), 2023. NPCC also preducts rainfall to increase up to 10%, and temperatures rise between 2° to 4.7° by the 2030s.

Developing Cities by 2100

Projected NYC sea level rise (in feet) — Last century, NYC's sea levels rose by a foot. NPCC predicts an additional rise of a foot by the 2030s.

Scenes from a possible future.

2035: Central Park on Fire

2035: Central Park on Fire. In the summer of 2035, Central Park was consumed by a catastrophic blaze, sparked by a freak lightening strike during a brutal drought and unprecedented heat—a grim manifestation of the climate crisis. This disaster underscored NYC's acute vulnerability, proving that the threat extends far beyond rising sea levels into a more dystopian reality.

2037: Subway Shuts Down

2037: Subway Shuts Down. Following years of severe drought, NYC faced a barrage of intense rainstorms with a record setting 13" of rain on May 11th. The Lexington subway line, a vital conduit in the city's transport network, fell victim to the flooding. Floodwaters overpowered the defenses, flooding the tunnels and halting operations on the Lexington Line indefinitely.

2057: Migrant Riots

2057: Migrant Riots. Facing relentless 120°F days and vanishing water supplies, Texans are flocking to northern cities with their more stable resources. NYC, with its historic open door policy, has become a prime destination. Yet, even NYC is buckling under the pressure, as the city's migration centers are besieged by rioting, highlighting the dire consequences of climate-induced displacement.

Demand driver #2: Surging urban population growth. By 2050, an estimated 65% of the global population is expected to live in urban areas. Although cities provide efficiency benefits, this shift will unavoidably pressure infrastructure and affect essential systems, from transportation to food supply chains.

Higher demand for housing
Strain on public transportation
Greater environmental pollution
Increased waste production
Risk of urban sprawl
Higher demand for healthcare
Potential for higher unemployment
Increased traffic congestion
Potential for more social inequality
Challenges with water supply
Strains on food supply chain
Developed Cities, 2018

Population continues to shift towards cities — Urban migration underscores the need for advanced, sustainable infrastructure and innovative policies to growing demands on housing, transportation, and public services.

The growth of cities, especially in developing regions, is vastly outpacing their infrastructure and resources. This not only burdens local populations but also escalates global CO2  emissions due to outdated transportation and other infrastructure methods. Such emissions have worldwide impacts and affect NYC.

Developed Cities, 2018

City populations 2018 —  Most of the world's largest cities todays are developed and have working infrastructure.

Developing Cities by 2100

City populations 2100 — The largest cities will all be what are now developing cities. Many of these cities lack a sustainable infrastructure. If this is not addressed, these cities will generate significant atmospheric CO2. As the climate crisis knows no boundaries, what happens in these cities will affect the entire planet.

Demand driver #3: The climate crisis is a global problem.   The addressable market for carbon zero solutions is much more than NYC. Flooding, drought, and migration crises will afflict cities worldwide. The World Economic Forum projects annual damages from the climate crisis globally to be between $1.7 and $3.1 trillion by 2050.

Flooded Dhaka

Dhaka, Bangladesh's vibrant capital, confronts severe climate crisis impacts—rising sea levels and harsh weather worsen its urban overcrowding, threatening water, food, and millions of livelihoods. In this densely populated hub, the vital agriculture and manufacturing sectors face heightened vulnerability.

Flooded London

London faces a grim future with the eventual breakdown of the Thames Barrier, closure of Underground (subway) lines due to flooding, and the regular overflows of its antiquated storm and sewer systems, spewing untreated sewage into the Thames. The potential paralysis of transport networks could cripple commerce. Property values could plummet.

Flooded Shanghai

Shanghai, with its 24 million residents and vital economic role, faces a dire future: sea level rise, devastating floods, brutal heatwaves, and acute food shortages. These climate crisis manifestations put the city's survival and global commerce at risk. Immediate action is crucial to combat these specific threats.


Dallas undergoes a sharp population drop following a decade of 120° temperatures and severe droughts. Unbarable heat. Severe water rationing. Mass migration north streaming particularly into Chicago and Minneapolis. This exodus is so extensive that the local Dallas economy is close to a complete collapse.


Havana is threatened by rising sea levels and severe hurricanes, risking mass displacement. Heatwaves and humidity worsen health, while erratic weather challenges agriculture, impacting food security.

Washington DC

Washington DC has established migrant camps for Floridians displaced by storms, flooding, and excessive heat.


1. NYC: world's second home

2. FiDi is an ideal location

3. Transit accessible

4. Significant available space

5. Recognized internationally

6. Surrounded by the LMCR

7. Overflow zones by ferry

NYC, the world's second home, is arguably the most influential city. It hosts the United Nations headquarters, making it a pivotal point for international diplomacy and policy. NYC's status as a trendsetter in fashion, finance, and the arts further cements its position as arguably the most influential city worldwide.


NYC is the world's second home. It offers a global audience and influence, serves as a hub for international decision-making, provides access to diverse talent from around the world, influences global media and culture, and acts as a testbed for urban solutions.

Global stage — Wall Street, the UN, setting worldwide trends.
Innovation epicenter — Home to tech giants, startups, and cutting-edge research.
Largest US/Canadian market — 8.5 million proper, 22.5 million metro.
World's second home — Over 800 languages, a testament to its global community.
Finance capital — The nerve center of global banking and investment.
Media giant — WSJ, NY Times, NBC, ABC, Fox, all headquartered in NYC.
Tourism infrastructure — Drawing 66+ million visitors to experience eco-innovation.
Institutional leaders — Academia and top non-profits.
Economic titan — As a separate country, economically, NYC would rank about 10th.
World Map
Source: ChatGPT

FiDi is an ideal location. Dense infrastructure, global significance, and proximity to major hubs make FiDi a natural showcase for urban carbon zero solutions. Its concentration of businesses and resources fosters collaboration and experimentation, while its iconic status as a financial center amplifies visibility. FiDi's dynamic mix of historic landmarks and modern architecture creates a unique backdrop for showcasing cutting-edge solutions in sustainability, technology, and urban development.

Developing Cities by 2100

FiDi is well located at the confluence of the East River, Hudson River and New York Harbor.

Accessible Neighborhoods

 Most transit accessible neighborhood in the US or Canada— 13 subway lines, 2 PATH, 18 ferry routes and 7 piers, 30 bus routes, easy access to the Javits and the UN, easy access to JFK, LGA and EWR.


Signifcant available space — In addition to FiDi being an ideal location for a carbon zero city, it's 30% vacancy rate. Furthermore, much of the building stock neither meets the needs of present day commerce nor is economically viable to convertable to residential.

Rich History

Recognized internationally, rich history — its where the Dutch confiscated land used by the Lenape to establish what eventually became NYC. Also instrumental in establishing the United States, was the world's top financial hub much of the last century (and still houses the largest gold reserves on the planet).


Surrounded by the LMCR  — Sandy's 2012 devastation of Lower Manhattan led to loss of life, property damage, and transportation disruptions. Now, accelerated climate impacts threaten regular submersion, jeopardizing vital infrastructure and 10% of NYC jobs. In response, the LMCR project, estimated at $5-7 billion, reimagines Lower Manhattan's shoreline, creating a resilient waterfront to withstand coastal storms and rising sea levels.


Overflow zones — Liberty State Park, Governors Island, and the Brooklyn Navy Yard serve as ideal overflow areas due to their expansive quality spaces and easy ferry access.


Blue Highway — FiDi is a logical key part of the city's intention to reinvigorate the use of NYC's waterways for commerce.


— It's an Economy

— Promote and Attract

— Sellers and Buyers

— Meet, Deal, Deploy

Focus on the carbon zero economy, not a specific industry. The carbon zero economy is a model aiming for net-zero carbon emissions by embracing sustainable practices in energy, transportation, manufacturing, and agriculture, leveraging renewable resources and low-carbon technologies. It requires major shifts in policy, behavior, and operations to combat climate change and protect environmental health.


Promote and attract. As the world's preeminent carbon zero marketing engine, Carbon Zero City will attract the valuable marketing front end of companies in the urban carbon zero space from everywhere in the world to NYC, and then promote urban carbon zero products and services to cities around the world. Companies will range from agile one person startups to industry titans and everything in between.


Sellers and buyers. By bringing together sellers showcasing their products or services and potential buyers seeking solutions, Carbon Zero City will facilitate the exchange of information, negotiation of deals, and establishment of valuable business relationships. They offer unparalleled opportunities for networking, market research, and staying abreast of industry trends.

Meet, Deal, Deploy
Direct Access to Potential Buyers
Brand Visibility
Product Launch Platform
Immediate Market Feedback
Competitive Analysis
Networking Opportunities
Market Trends Insight
Lead Generation
Sales Opportunities
Strategic Partnerships
Access to New Products and Innovations
Market Research Opportunity
Networking with Suppliers
Product Demonstrations
Industry Trends Insights
Strategic Partnership Opportunities

Meet, deal, and deploy. This process encapsulates the journey of critical innovation, delineating key stages from initial introduction to widespread implementation.


Meet: Initiating innovation, fostering connections, and brainstorming ideas. Carbon Zero City in FiDi will provide collaborative spaces for networking and idea exchange, catalyzing the meet phase of critical innovation.

Deal: Negotiating agreements, securing funding, and forming partnerships. Carbon Zero City will facilitate deal-making through access to investors, funding opportunities, and strategic alliances.

Deploy: Implementing solutions, conducting pilot projects, and scaling initiatives. Carbon Zero City will serve as a real, urban testing ground and launchpad for deploying innovative solutions, optimizing processes, and driving transformative change.


— A Marketing Engine

— Complements Incubators

— NYC Incubators

— Location, Location, Location

Carbon Zero will function as a marketing engine, which is distinct from, yet complementary to incubators.

Greentown Labs — Somerville, MA
Climate-KIC — Various locations, Europe
Clean Energy Trust — Chicago
Elemental Excelerator — Honolulu
Cyclotron Road — Berkeley
The Yield Lab — St. Louis and Global
EIT Climate-KIC — Various locations, Europe
SOSV's IndieBio — San Francisco
Urban Future Lab — Brooklyn
EnergyLab — Sydney
Marketing Engine Diagram
Developed Cities, 2018

Marketing engines, incubators, and the Harbor of the Future — Along the East River and New York Harbor, FiDi is a natural node for what the EDC describes as the Harbor of the Future.

Cornell Technion — Situated on Roosevelt Island, this institution is a beacon of academic excellence and innovation, specifically focusing on nurturing startups in the green technology sector and promoting sustainable practices.
Governors Island Climate Center — Dedicated to developing innovative urban solutions aimed at improving the quality of life, with a particular focus on sustainable and healthy living environments.
Navy Yards — Located at the historic Brooklyn Navy Yard, this hub is a vibrant epicenter for urban manufacturing and innovation, fostering a community of forward-thinking creators and entrepreneurs.
Climate Innovation Hub at the Brooklyn Army Terminal — Offers comprehensive support for innovators in the climate sector, including prototyping, testing, and bringing green technologies to market.

Location, location, location.

The now-defunct IDCNY serves as a cautionary tale about economic development in the wrong location. Despite the grand vision in the mid-1980s to create a central marketplace for the design industry in Long Island City, IDCNY failed to attract tenants and visitors. This failure was largely because the city and private developers did not respect that golden rule, leading to IDCNY's downfall within a few years. In contrast, FiDi is an extraordinary location for the promotion of urban products and services.


— Physical Venue

— Virtual Venue

— Events

Physical Venue will be Carbon Zero City (aka FiDi) 

— Outdoor areas

— Indoor areas

— Slow Streets

— Urban Hubs (Ops)

1. Outdoor areas. These will be for corporate-sponsored exhibits, common areas (food provided by local restaurants and even food carts) as well as a variety of cultural performances. A key initiative is the implementation of slow streets to ramp-up retail foot traffic, generally enhance quality of life, and make office real estate more attractive — thereby increasing tax revenues.

cargo container 1

A temporary structure for exhibits constructed from cargo containers.

cargo container 2

An example of a FiDi street pedestrianized.

Flooded Dhaka

An example of a FiDi street pedestrianized (Beaver, William and others).

Flooded London

Another example of a pedestrianized street.

2. Indoor venues.  Carbon Zero has identified a variety of potential indoor spaces in FiDi for permanent exhibits and events for a prospective a World's Fair.

Large Facilities — Winter Garden (Brookfield), Oculus (Westfield), Pier 17 (Hughes Corporation), Fulton Center (Westfield), the American Stock Exchange building (in redevelopment).
Educational Facilities — Pace University, Peck Slip High School, Millennium High School and the High School of Economics and Finance are all examples.
Vacant Retail Space — Concentrations of vacant retail are found on Fulton Street and Nassau Street.

Vacant Office Space — FiDi's Insurance District and Finance East subdistricts (east of Broadway) have 35.4% and 24.1% vacancy respectively. Nearly 12 million square feet.

Total sf
Available sf
Lost Rent
Financial East 29,924,951 7,223,686 $377,943,252
Insurance 12,587,451 4,459,626 $225,300,306
Totals 42,512,402 11,683,312 $603,243,558
Flooded Dhaka

Record high vacancy is a serious problem, and an extraordinary opportunity  — Most publicized efforts to address the vacancy problem are to repurpose supply into residential uses. Carbon Zero is about creating demand for vacant space.

Flooded Dhaka

Exhibition Example 3: Agriculture — Involves growing plants within controlled environments using techniques like hydroponics and artificial lighting. Multiple seasons, lower transportation costs, keeping labor local. 

Flooded London

Exhibition Example 2: Carbon —  Showcasing how carbon innovation turns emissions into valuable materials for construction and manufacturing.

Flooded Shanghai

Exhibition Example 3: Water — Highlighting innovative water management and purification technologies for urban environments.

check padding for equality 

3. Slow Streets / Pedestrian Districts. To link the outdoor and indoor spaces will be slow streets, an approach used successfully worldwide. Carbon Zero City's slow streets strategy is based on the Make Way for Lower Manhattan initiative by The Financial District Neighborhood Association (FDNA). Pedestrianization alone will yield significant economic benefits in terms of business generation, real estate demand, job growth and local tax revenues. Transformed streets into parks could also address flooding (sponge city).     

Strøget, Copenhagen, Denmark — Boosted retail sales and increased commercial rents.
Times Square, New York City — Surge in foot traffic and rise in retail rents.
City Laneways, Melbourne, Australia — Enhanced tourism and significantly increased property values.
Paris Plages, Rue Montorgueil, Paris — Attracted millions, created walkable vibrant retail environment.
Cheonggyecheon Stream, Seoul — Increased property values and boosted local business and tourism.
Ciclovía, Bogotá — Up to 40% increase in sales on Ciclovía days and enhanced community engagement.
Gran Via, Madrid — Reduction in pollution and noise enhances shopping and dining.
City Center, Oslo — Significant reduction in vehicle traffic and a rise in public transport usage.
Marienplatz and Viktualienmarkt, Munich — Boosted retail spending due to increased pedestrian traffic.
Pioneer Courthouse Square, Portland OR — Attracts over 9.5 million visitors annually.
pedestrian zones

4. Operational Urban Hubs. A prerequisite to any large scale events is addressing the movement of people, packages and waste. A network of Urban Hubs will address many of the increasingly intractable challenges neighborhoods like FiDi face.

Micro Mobility — Beyond Citibike, Urban Hubs aim to provide comprehensive services, including bike retail, rentals, recovery, and repairs, along with cargo bike rentals and secure parking solutions.
Micro Cargo — Aimed at addressing specific challenges such as excess waste, increased package demand, insufficient bike infrastructure, food insecurities, and the move to utilize waterways for transit, among others.
Micro Waste Stations — Addressing NYC's ongoing garbage issue, Urban Hubs could enable innovative waste management solutions, making up for the lack of alleyways similar to those in Chicago. The new micro cargo vehicles, an example of which is Farnhey, could do package delivery by day and garbage removal at night.
Public Toilets — The scarcity of public restrooms in NYC affects tourists, delivery workers, and the homeless alike. Implementing public toilets within Urban Hubs would be a practical and economically sound move.
Flooded London
Future Harbor

Harbor of the Future — FiDi is surrounded on three sides by water, the Hudson River, New York Harbor and the East River. FiDi already has 7 water accessible piers FiDi, and the Wall Street pier (Pier 6) is where Mayor Adams in November 2023 promoted water-based last-mile and maritime freight distribution.


Urban Hubs will play a critical role in full activation of the East River as a Harbor of the Future, and a Blue Highway. 

NYC, a city shaped by its waterfront, leverages the East River beyond ferry transport—servicing over 19,713 daily commuters and 28,895 weekend travelers in Q2, 2023. NYC is now actively using the East River for "last mile" cargo delivery, aiming to cut street congestion and emissions, marking a shift towards sustainable logistics. The EDC calls the East River the Harbor of the Future.

Flexible Roll-out

In stark contrast to a greenfield site like the one at Corona Park for the past two conventional world's fairs, Carbon Zero can be developed incrementally, one ally, one street and one building at a time. This level of flexibilty reduces financial risk and lowers capital expenditure.

Virtual venue will complement the physical.

Develop a complementary virtual presence. IC's virtual integration across apps, web, and metaverse enhances physical exhibits and significantly boosts sponsorship value by providing continuous, global engagement around the clock.

1. An App

2. The Metaverse

A Carbon Zero City App. Will be a comprehensive digital hub, connecting users to the web, the metaverse, various exhibits, and sponsor links (via QR codes and DOOH). The app will facilitate monetization opportunities not just during micro world fairs but also throughout ongoing operations of the carbon zero city.

Tourism — Acts as the ultimate FiDi travel guide, enabling tourists to discover top hotels and exclusive tourist adventure deals.
Local Travel — Offers information on a new network of local travel options, including expanded bike support, ferries, and close proximity to local transit systems, along with deals.
Urban Hubs — Immerse yourself in the community with our guide; uncover local history and captivating stories that animate our neighborhood.
The Metaverse — Explore beyond the bounds of reality with our metaverse experiences, featuring time travel and product exploration on an unprecedented scale.
Sponsored Exhibits — Gain detailed insights into our featured exhibits, presented with rich detail and engaging content for an enhanced learning experience.
App Diagram

2. The virtual Metaverse will complement the physical venue in FiDi, and offer a broader and deeper way to sell.   In the metaverse buyers and sellers around the globe will convene 24/7. Buyers (as well as general visitors) will encounter interactive exhibits driven by insightful data and analytics. Sellers stand to gain from the extended impact duration, bolstered by innovative marketing strategies that amplify brand exposure on a global scale. Sponsors can unlock unprecedented reach and deepen customer engagement in a dynamic, interactive space.

building blocks

Portfolio of Events is being launched. 

— Catalysts/Roundtables

— Ideas Competitions

— Festivals/World's Fair

Already launching.

Transforming FiDi into a Carbon Zero City is on a timeline affected by external forces and thus specifics will evolve. Nevertheless, to begin the program, Carbon Zero events has already been market tested.

Carbon Zero City is establishing a portfolio of events to increase awareness, and to develop solutions to address increasingly intractable urban climate challenges. Topics will focus on the adverse impact of climate change on NYC and other cities, as well as on the building blocks of a carbon zero economy.

Catalysts (including Roundtables) — Action-oriented events (25 to 50 people) targeting specific industries that are the building blocks of a carbon-neutral economy.
Competitions — Aimed at addressing specific challenges such as excess waste, increased package demand, insufficient bike infrastructure, food insecurities, and the move to utilize waterways for transit, among others.
World’s Fair — Major promotional events targeting large audiences, potential powerful economic drivers. These events encourage and promote a carbon-zero future.


Carbon Zero City will transform FiDi into the world’s premier carbon-zero epicenter, driving real estate development and economic growth. By creating a carbon-zero hub, it will generate high-value jobs, boost tax revenues, and attract investment-grade projects, leading to widespread improvements in quality of life. This is a pivotal opportunity for NYC to lead by establishing FiDi as the global model for Carbon Zero City.

— Attract companies to FiDi

— Increase tax revenues

— Drive job growth

— Boost support sectors

— Create office space demand

— Enhance tourism

— Reduce infrastructure capex

— Improve air quality

— Improve mental well-being

— Enhance safety

NYC, often a beacon of hope and a testament to human ambition, now stands at a pivotal juncture in its illustrious history. Gone are the days when resting on laurels of past achievements could sustain its global stature. NYC is faced with a stark dichotomy: to stagnate in the comfort of the familiar, risking relative decline in a rapidly evolving world, or to surge ahead, embracing its potential to lead globally in the accelerated deployment of critical products and services to combat the climate crisis.

It's time for bold action. For NYC. For the planet. 


Want high profile exposure? Carbon Zero City's proposed marketing district includes an innovative comprehensive OOH/DOOH plan.

British Sponsor
NYSE Sponsor
Unicorns Sponsor
NYC Flooded Sponsor
Traffic Sponsor
Subways Sponsor
Sign Up for Biweekly Newsletter

Sign up for a biweekly newsletter (on Mondays). Topics will include key issues in NYC, and specific industries.