REVENUES.
Program sponsorships” foster long-term partnerships, providing ongoing support across multiple initiatives. They strengthen brand alignment with Invent City’s mission while increasing visibility and engagement.
Brand Visibility — Gain unmatched exposure to NYC’s key stakeholders, decision-makers, and trendsetters in politics, business, and society.
Thought Leadership — Position your brand as a trusted voice in shaping urban policy and driving innovative solutions.
Networking — Access a high-powered network of policymakers, industry leaders, and collaborators shaping NYC’s future.
Media Reach — Secure valuable media coverage and amplify your role in national and local conversations.
Community Alignment — Demonstrate your commitment to tackling key issues and aligning with community values.
Market Insights — Stay ahead with insider knowledge on how political shifts impact real estate, finance, and tech.
| Examples of program sponsorships |
|---|
| Olympics — Brands like Coca-Cola, Toyota, and Intel use the Olympics to grow globally. Paris 2024 sponsors include Coca-Cola/Mengniu, Airbnb, Alibaba, Allianz, Bridgestone, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyota, and Visa. Learn more. |
| FIFA World Cup — Adidas, Coca-Cola, and Visa lead sponsorship, with Qatar Airways, Hyundai/Kia ensuring logistics for the 2022 World Cup. The tournament attracts sponsors looking for unparalleled global reach, helping brands connect with billions of fans. |
| World’s Fairs — Siemens, PepsiCo, and SAP showcase innovation at World’s Fairs, pushing smart cities and sustainable tech. Expo 2020 Dubai featured cutting-edge solutions and global partnerships, positioning these brands as leaders in innovation. |
Exhibiting sponsorships” focus on specific exhibits rather than the broader event program. This targeted approach allows for strategic brand placement and tailored audience reach.
Targeted Engagement — Sponsor an exhibit to reach audiences specifically interested in your products or services. For instance, a renewable energy company can connect directly with clean energy enthusiasts.
Cost-Effective — Exhibit sponsorships are more budget-friendly than entire event programs, maximizing ROI by focusing on niche audiences.
Memorable Branding — Create a strong, lasting connection between your brand and the exhibit’s theme, boosting industry influence.
Custom Branding — Tailor sponsorship with co-branded signage, giveaways, or interactive demos, delivering a unique visitor experience.
Stand Out — Avoid getting lost in the noise of large-scale events; exhibit sponsorships offer a focused, competition-free platform.
| examples of exhibits |
|---|
| General Motors (1939 NYC World's Fair) — Showcased "Futurama," a vision of automated highways and future cities. |
| Westinghouse Electric (1939 NYC World's Fair) — Introduced "Elektro the Moto-Man," a robot that could walk and talk, symbolizing technological innovation. |
| AT&T (1939 NYC World's Fair) — Displayed the "Voder," a machine simulating human speech, highlighting telecom advancements. |
| Ford Motor Company (1939 NYC World's Fair) — Demonstrated cutting-edge automotive technology with a live assembly line and new models. |
| IBM (1939 NYC World's Fair) — Showcased electric typewriters, punched card systems, and early computing, focused on office automation. |
| Coca-Cola (1939 NYC World's Fair) — Created a soda fountain oasis, symbolizing American culture and refreshment. |
| Ford Motor Company (1964 NYC World's Fair) — Unveiled the Mustang, a revolutionary vehicle that captivated audiences. |
Naming rights sponsorships grant exclusive branding on venues, events, or public assets — Offers long-term visibility and prestige. By funding urban improvements like pedestrian zones, public restrooms, or climate hubs, sponsors gain powerful brand association while visibly contributing to the FiDi's transformation.
| Naming right sponsorship Examples |
|---|
| Barclays Station (Brooklyn) — $6.5 million annually for 20 years for the subway station at Barclays Center. |
| AT&T (Dallas) — $17 million per year over 20 years for the light rail station at AT&T Stadium. |
| NRG Energy (Philadelphia) — $5.3 million over five years for a SEPTA station sponsorship. |
| Santander Cycles (London) — £43.75 million ($56 million) for seven years sponsoring the bike-share program. |
| Mercedes-Benz Stadium (Atlanta) — $324 million over 27 years for the Atlanta Falcons' stadium naming rights. |
| Citibike (NYC) — $41 million for five years, extended with an additional $70.5 million until 2024. |
Event sponsorships back single events or series—turning them into high-impact branding moments. — Event sponsors gain visibility through content supporting events like white papers, reports, keynote videos, and panels. Sponsorships can be very directed towards a single topic or event. More on events.
| Examples of Large-Scale Event Sponsorships |
|---|
| CES (Consumer Electronics Show), Las Vegas — The premier global event for consumer electronics innovation. Sponsors: Samsung, Sony, Intel, Google, Microsoft |
| Mobile World Congress (MWC), Barcelona — The largest mobile industry exhibition showcasing cutting-edge tech. Sponsors: Ericsson, Huawei, Qualcomm, Nokia, Meta |
| Expo 2025 Osaka, Japan — A world expo focused on sustainable development and future technologies. Sponsors: Panasonic, Toyota, NEC, Hitachi |
| Hannover Messe, Germany — The world’s leading trade fair for industrial technology. Sponsors: Siemens, ABB, Bosch, IBM, Microsoft |
| World Expo 2020 Dubai — A global showcase of innovation and sustainability. Sponsors: Accenture, Siemens, Emirates, Mastercard |
| Art Basel, Switzerland — The world’s top contemporary art fair. Sponsors: BMW, UBS, Audemars Piguet |
| Paris Air Show, France — The largest aerospace event globally, featuring aviation and space innovations. Sponsors: Boeing, Airbus, Lockheed Martin, Dassault |
| Web Summit, Lisbon — A leading tech conference connecting startups and big tech players. Sponsors: Google, Amazon, Facebook, Microsoft |
| IFA Berlin, Germany — Europe's leading trade show for consumer electronics and home appliances. Sponsors: LG, Bosch, Samsung, Huawei |
| Salone del Mobile, Milan — The world’s largest furniture and design fair. Sponsors: Ikea, Vitra, B&B Italia, Kartell |
Events will generate valuable content—white papers, industry reports, keynote videos, and panel discussions. This content will be monetized through post-event sales, bundled in sponsorships, or offered as premium access to attendees. With extended reach via digital platforms, this content continues to deliver value long after the event. More on events.
| briefing topics |
|---|
| Cities and the Climate Crisis — Trump calls American cities “carnage” and NYC a “city in decline.” With the Mayor struggling, how should urbanists respond to reimagine NYC’s future? What can be learned from cities worldwide? |
| Economic Cluster — Governments are failing to fight the climate crisis. Can NYC create a carbon zero cluster and become the global epicenter for bold climate solutions? Biotech and Boston |
| A Network of Urban Hubs — NYC must modernize micro cargo, transit, and waste systems to attract office tenants and boost competitiveness. |
| Micro Cargo Boom Town — Transportation causes 24% of CO2 emissions, and NYC sees 3.1M daily package deliveries. Micro cargo powered by e-bikes and trikes can slash emissions, cut truck traffic, and improve logistics. |
| Micro Transit: More Than CitiBike — CitiBike is great, but it’s not enough. NYC needs bolder micro transit solutions to tackle climate risks like subway flooding and expand urban mobility. |
| Waste: The Circular City — Transform NYC’s garbage problem with composting, recycling, and efficient waste collection, turning trash into resources and keeping streets clean. |
| Farm Country, NYC — Urban farms on FiDi rooftops and unused spaces can cut food miles, slash emissions, and provide fresh produce, making NYC climate-resilient. |
| Carbon Zero Buildings — Retrofitting NYC buildings with solar panels, smart HVAC systems, and water recycling is essential to cut emissions and integrate with micro transit and cargo. |
“Contributions” include support from NYC residents, business leaders, and climate advocates, reinforcing community-driven impact.Revenue from the app is driven by advertising, click-throughs, and integration with Out-of-Home (OOH) and Digital Out-of-Home (DOOH) campaigns. These ads incorporate QR codes to boost interaction and drive traffic to the app.
| 2012 OLYMPICS CONTRIBUTORS (Estimated) |
|---|
| $500,000+: Doctoroff Family Foundation, JPMorgan Chase, Merrill Lynch, The Rudin Family, and others. |
| $300,000+: American Express, Continental Airlines, Goldman Sachs, KeySpan, Loews Corporation, Morgan Stanley, New York Life Foundation, The New York Times, and more. |
| $100,000+: Accenture, Bloomberg, Citigroup, Andersen, AXA Foundation, Credit Suisse First Boston, Daily News, Ernst & Young, KPMG, Nasdaq, Pfizer, UBS, Verizon Communications, and many more. |
Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising are key revenue drivers, integrating QR codes for seamless app interaction and engagement. To build momentum, Carbon Zero City will look to create relationships and create a carbon zero marketing district in 2025, which will be complemented by events.
Source: Solomon Partners
| Benefits of OOH/DOOH |
|---|
| Reaches large audiences in high-traffic areas. |
| Builds brand recognition with standout displays. |
| Targets specific demographics effectively. |
| Enables real-time content updates. |
| Supports dynamic storytelling and broader strategies. |
| Avoids digital ad blockers and fatigue. |
| DOOH Advantages Over OOH |
|---|
| Quick adaptation to real-time changes. |
| Interactive touch-responsive features. |
| Utilizes videos, animations, and live data. |
| Accurate tracking of impressions and engagement. |
| Reduces costs for updates and physical resources. |
7.1. Carbon Zero Metaverse
The Metaverse: Expand Reach & Revenue — Carbon Zero City’s metaverse extends trade marts and events into always-on global platforms. Immersive AR/VR demos, climate simulations, virtual booths, and premium content open up new revenue streams through sponsorships and digital engagement. Learn more.
7.2. Event & Neighborhood App
The App: Connect. Engage. Monetize. — The app links events, businesses, and attractions across FiDi. Features like QR codes, location-based alerts, and tailored content drive foot traffic and sponsor visibility. Monetization includes data-driven promos, immersive ads, and premium services. Learn more.
| Key Features |
|---|
| AI-assisted issue reporting & local discounts |
| Smart notifications to increase retention |
| Offline functionality with seamless sync |
| Scalable for global event deployment |
| Multilingual AI chatbot support |
| Secure online/offline transactions |
| Real-time translation of content |
| Context-aware messaging & post-event tools |
7.3. DOOH Integration
From Ads to Clicks — DOOH and OOH advertising drive new revenue by blending digital with physical. The app syncs FiDi’s businesses, venues, and assets, creating a connected, monetized ecosystem. A beta version is in development to serve as the app's foundation.
| Digital Revenue Streams |
|---|
| Digital Content Sell recordings, reports, and premium post-event content. |
| Ad Revenue Generate income from ads across web and app platforms. |
| E-Commerce Offer carbon-zero products and event merchandise. |
| Memberships Paid tiers unlock exclusive access and benefits. |
